Interviewer: The attrition rate at Bindu is incredibly low at a mere 3-4% successively indicating that SG corporate is a great workplace. How do you achieve it?
MD: The core team of SG Corporates constantly tries to be in conversation with the employees with the touch of esteem and empathy. Our approach of direct dialogue with the employees instills the sense of belongingness in them. We show our good will towards them by recognizing their workmanship and their dedication towards the company. I try to maintain a thin line of distinction between the management and the employees. We engage regular team building and motivational exercises besides offering a conducive environment for the employees to work. I strive to set the mind of the employees to orient towards the growth of the company, thereby leading to their personal growth. Honestly I intend to take the entire flock together. All in all our efforts to connect with them have reaped mutual benefits and we share an excellent relationship equation. Hence our attrition rate is astonishingly low.
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Interviewer: In the next step of SG corporates, what are the products lined up for market release?
MD: We are excited to begin an innings in the category of health oriented drinks such as milk shakes. The natural fruit pulp added to milk and its byproducts shall be our next product segment to further strengthen the market share.
Interviewer: The plant in Hyderabad set to operate from January is the new feather to the cap of SG Corporates . What is the capacity of production line installed in the plant?
MD: The capacity of the production line installed in Hyderabad in terms of the financial turnover is 700 crores. A similar mega plant is in the pipeline to surface in Bangalore. The manufacturing plant at Puttur has been upgraded with the latest machinery. The tetra pack units of the mango drink Sipon are fully automated. This roadmap is in sync with the vision of SG corporates to accomplish the turnover of 1000 crores by 2020. This is certainly achievable even if all the 3 plants operate at half of their capacities.
Interviewer: Your Message for young entrepreneurs
MD: My message to the young entrepreneurs is – Hard luck always pays off though luck play its part. Being positive is always good but at the same time not being prepared to face the failures leads to distress . Do not just read and follow success stories but read more about failure stories because success stories inspire us but stories of failure prepares to face challenges and overcome failures .
Interviewer: Tell us about your recent CSR initiatives
MD: SG Corporates greatly believes in giving back to the society and so in its direction of Corporate Social Responsibility, the company’s significant monetary contribution to the local Panchayat to construct the drainage system earned appreciations. This shall benefit a large number of the dwellers of the town of Puttur.
Interviewer: Sir your take on demonetization and its aftermath
MD: I shall stand by any bold idea of any government undertaken to curb corruption and counterfeit currency. Coming to Modi’s demonetization, the idea sounded workable but the execution was poor and so caused significant distress to the common man. The manufacturing sector was hit by poor sales. Nevertheless we look forward for the positive impact of it with the thought that every process comes with its own hits and misses and we wish that demonetization unveils a spectrum of more hits and less duds collectively.